MUBAI Night Shyamalan’s The Happening co-produced by UTV and 20th Century Fox, released worldwide on June 13, has grossed $31.5 million in US box office in its three-day weekend. Apart from the US, the film has made an additional $30 million from the rest of the world. It was released with over 4,500 prints across 2,986 theatres across North America, and an additional 5,600 prints world-wide. The film was made for $55 million. The Incredible Hulk, which was released on the same weekend, at an estimated production cost of $150 million, which is close to three times that of The Happening, grossed $54.5 million in the US domestic box office. Sixth Sense, which was M Night’s first release, had an opening of $26 million at US box office. What is interesting is that despite bad reviews, the movie managed a strong opening weekend. If one had to compare the movie by its box office performance, the movie is on par with The Unbreakable.
This is UTV’s second Hollywood release, the first one being Namesake, also a co-production with Fox, which was produced for $18 million and raked in millionInternational industry estimates place The Happening in third place for the weekend, behind The Incredible Hulk and Kung Fu Panda. However, the film beat the Incredible Hulk in foreign markets. Hulk, however, was screened in 93 territories while The Happening was shown in 88 markets. In the US, it is estimated to close its run with about $75 million. Coming to the domestic market or rather the regional market, Kamal Hassan’s Dasavataram raked in Rs 3 crore in Chennai, and Rs 21 crore for the whole of Tamil Nadu. which got about 80% occupancy, the film grossed about Rs 60 lakh in the first three days of its running. The film is anticipated to rake in close to Rs 100 crore as its theatrical revenue at the end of this week, as Chennai theatre owners state that the bookings for the next 10 days are house-full. If compared to Rajnikant’s Sivaji the film grossed over 25 crore in its first one week. Given the current figures, Kamal Hassan is currently one up.
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